Hello.

I’m a technology entrepreneur exploring concepts around reshoring manufacturing and automation. I’m the founder of Foro, and I co-founded Purepoint (acquired), Bowhurst, and Mighty Matcha (acquired).

Freddie Smith
Crocs and socks, a winning combination.

I started building software and internet companies in 2011. My entrepreneurial journey so far:

Foro

Analyses and automates complexity for forward-thinking enterprises.

Purepoint Acquired

Remote-first software engineering company. Staff across fifteen countries. Key partner for Hive Home. Acquired by Ascent Software.

Bowhurst

British e-commerce adventure lifestyle brand. Outdoor goods and accessories. Ran a successful Kickstarter campaign.

Mighty Matcha Acquired

E-commerce tea business. Great Taste Gold Award Winner 2012. Previous Amazon UK best seller. Acquired by SellerX.


Research Projects

In my spare time, I enjoy learning about themes shaping the world. I publish my learnings: